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We chatted with Brett Perlmutter, the founder of Bulletpitch, to chat about building, scaling, and investing.

Building

Brett started Bulletpitch 2 years ago because of the realization that the way early stage startups are covered in traditional media doesn’t actually make sense.

Rather than just report on startups after they raised with the amount and who invested, he saw an opportunity for what’s missing in the market: how do you find companies in the process of raising?

There was a media play here to act as a venture partner sourcing deals.

He saw 2 components to building this:

1. Give investors great companies

2. Write the newsletter as a deal memo and do high level due diligence

Scaling

This allowed him to scale quickly.

Investors at any stage (angel investors, associates, partners etc) are always looking for deal flow. Founders can excel their process rather than taking 99 meetings to talk to investors, thousands of investors are learning about them at once.

Brett spent the last 2 years scaling and focusing on the media side:

• Year 1 was focusing on how to find great companies and build trust with investors.

• By year 2 he found the way and started seeing the results in real time. Lots of companies were applying to be featured every month, and those that were, raised hundreds of thousands from the exposure.

Next, he started thinking about the next level: how to become a multi media business.

By throwing IRL events, he could connect founders and funders by putting them in the same room. This included breakfasts in NYC and going on the road (most recently an event at SXSW).

Investing

There was one more piece of the puzzle to figure out: he already built a strong distribution with his media company, but was there a way to take his deal flow and actually invest himself?

That’s when Brett set up his syndicate Bulletpitch+. Through all the deal flow he sees, Brett is able to choose companies where he can be a value-add investor.

For anyone else who is interested in angel investing learn more with this resource.

Do you have a favorite industry or sector that you’re particularly passionate about with your syndicate investments?

I love a good SaaS play. Anything that creators can use like a B2B tool or B2B2C company like Beehiiv. As a media guy I understand this area well. Basically any company that can use distribution to scale. Also companies like Posh where there’s a consumer business angle.

To learn more about Brett and stay connected, you can find him on Twitter or visit Bulletpitch.

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If you want more resources on building wealth as an solopreneur/entrepreneur, check these out:

• The Solo 401k handbook 

• What is a Solo 401k?

• How to Open a Solo 401k

• Common Solo 401k FAQs

• Solo 401k Contribution Calculator