Hey there! Welcome to the Independent Money newsletter 👋 We’ll be exploring the fascinating lives of our favorite entrepreneurs. We’re taking a closer look at their backgrounds, careers, and financial journeys.

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In an exclusive interview, we had the honor of conversing with Avni, the dynamic CEO and founder of Gen She. 

At the helm of a groundbreaking media platform, Avni is dedicated to nurturing and guiding the next generation of female talent. Drawing from over 4 years of experience in Big Tech, where she excelled as both an engineer and a product manager, Avni has embarked on a mission to unleash the full potential of young women in the realms of entrepreneurship, technology, venture, and media. Join us as she shares insights into her distinctive entrepreneurial and personal finance journey.

Content Creation

What’s your most used social platform right now and which was the best for initial growth?

My most frequented social platform at the moment is Instagram. I find it exceptionally effective for nurturing closer connections with my followers and fostering a sense of community. On the other hand, TikTok was instrumental in my initial growth. Its platform excels in facilitating top-of-the-funnel discovery and offers a greater likelihood of achieving virality. However, it falls short of developing deeper relationships with fans. There’s a common joke about this that goes something like, “The best way to stop seeing someone’s content on your For You Page is to follow them.”

Money

What’s the best investment you’ve made?

My best investment was in a high-yield Certificate of Deposit (CD) the year before starting my business. This choice offered higher interest than regular savings, laying a strong financial foundation for starting my business.

What’s one unusual spending habit you have?

I DoorDash a lot. I don’t believe in budgeting for food because I think I can make more money working 1 hour on my business than making food. Also, I prioritize ordering fresh and relatively healthy options, even though they're more expensive because regular healthy eating is important to me.

What is your current savings and investing stack/portfolio?

My current financial portfolio includes savings in my 401K and stock assets accumulated from my years working in Big Tech. Beyond that, I reinvest most of my earnings back into my business. I firmly believe that investing in oneself is the best bet one can make!

What’s one money tip you live by?

One money tip I live by is to always opt for accommodations that cost less than what I can afford. This approach helps in managing financial needs that tend to grow with age. Starting with lower expenses allows for easier savings over time. Plus, it adds a sense of excitement and achievement in gradually upgrading my lifestyle, as each upgrade feels more attainable and sustainable.

Wondering how to calculate what you can afford or your financial needs — calculate your Net Worth using this tracker.

To learn more about Avni and Gen She, you can stay connected by finding her on Instagram, Twitter, or  subscribing to her newsletter.

What’s Happening at Carry?

Here’s what you can expect in the coming weeks

See the full list of events here. ⏰

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If you want more resources on building wealth as an solopreneur/entrepreneur, check these out:

• The Solo 401k handbook 

• What is a Solo 401k?

• How to Open a Solo 401k

• Common Solo 401k FAQs

• Solo 401k Contribution Calculator