Hey there! Welcome to the Independent Money newsletter 👋 We’ll be exploring the latest financial news and discussing how it affects entrepreneurs like you. Plus, we'll share some awesome wealth creation insights from successful entrepreneurs.

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In this week’s Independent Money newsletter, we’re talking about:

• Building Your Personal Brand and Leveraging It For Your Business

• The Advantage of a Small Team or Solo Entrepreneur

• The Business of One Summit — sign up here. 

Personal Branding for Your Business

Building your own personal brand can be a great growth lever for your businesses. Think about creators who’ve leveraged their platforms and audiences to launch a business, or entrepreneurs who’ve started companies and turned to creating their own personal brand as a marketing tool.

According to Ryan Serhant and his new book, Brand it Like Serhant, here are the biggest takeaways about building your own personal brand:

The skill of the new economy is building your personal brand and leveraging this to build something. Higher education is broken — school’s don’t prioritize this, and some don’t teach it at all.

Entrepreneurs are going to be the future W2 workers. Think about how many young people want to be content creators or start a business versus a traditional career.

— p.s Ryan’s a speaker at our upcoming event: learn more and signup for free here.

Mr Beast even commented on this:

Everyone has a brand, some people find it, some people don’t know they have one, and some people create their own.

Here’s how you find or build your personal brand:

• You can organically back into the brand that’s been put onto you by others.

OR

• Define it from the get go and build around it

How do you do this?

1. Understand your core identity

2. What is you AND

   • For Ryan his AND is: real estate AND media

Once you define this, you can amplify and create consistent content around it.

The Small Team Advantage

Are solo businesses really more nimble than a large team? We looked at different entrepreneurs with small teams or solo businesses and learned that they’re able to operate and expand their businesses with a much more flexible and adaptable approach.

There are a TON of people in this space who are absolutely crushing it:

Ali Abdaal built a $5 million YouTube empire (that now has over 5 million subscribers).

The Founder of Morning Brew, Alex Lieberman, bootstrapped a writing agency to a staggering $1.5 million in annual revenue.

Simran Kaur (Girls That Invest) successfully built a media business empowering female investors.

Sahil Lavingia (the founder of Gumroad) runs a $20 million software business.

Packy McCormick built his wildly successful, multimillion-dollar newsletter business (without relying on a ton of paid ads).

Tenisha Williams went from 0 to a $600M real estate empire in just five years.

Sophia Amoruso was able to leverage media to raise and build a one woman venture fund.

Saagar Enjeti (from Breaking Points) built a loyal viewer base and scaled a news network without any ad or brand sponsorships.

And there are so many more stories like this!

We actually convinced all the people above and more, to share the TRUE behind-the-scenes for their business model and how they were able to both generate revenue and operate their business without a large team supporting them.

Sign up for the Business of One Summit here.

What’s Happening at Carry?

Here’s what you can expect in the coming weeks

See the full list of events here. ⏰

Want More?

Still can’t get enough? Well, we’ve got you covered!

Think your friends might like it? Be sure to share it with them! 📩

If you want more resources on building wealth as a solopreneur/entrepreneur, check these out:

• The Solo 401k handbook 

• Common Solo 401k FAQ

• What is a Solo 401k?

• How to Open a Solo 401k

• Solo 401k Contribution Calculator